Major brands shifting marketing budgets to mobile- research

Nearly nine in ten major UK brands are planning to shift more of their marketing resources to mobile platform over the next two years, according to new research, reports Netimperative.

"An independent survey of 50 brand name companies commissioned by mobile technology firm Airwide Solutions, found that by 2008 89% of brands will use text and multimedia messaging to reach their audience.

Two fifths (40%) of brands have already deployed text messaging campaigns, and 18% have deployed multimedia messaging (MMS) campaigns."

emily | 4:32 PM | SMS Marketing & Advertising |
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