February 10, 2006
Outdoor Screens, Controlled by Mobile Phone
Any marketer wanting to reach mobile subscribers must contend with the size problem: How do you create powerful interactive experiences on a device with the approximate dimensions of a remote control? Clickz reports on a company who's found the answer.
"LocModa , which launched this week with a handful of clients, has staked its business model on connecting mobile phones with out-of-home digital screens.
One of its applications, called StreetSurfer is a mobile-enabled interactive marketing application for retail, real estate and travel and tourism industries. StreetSurfer enables users with mobile phones to ‘remote-control’ Internet connected screens in retail and real estate storefront windows, hotel lobbies or city streets.
So far the platform is only designed to help real estate agents market homes."
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