February 10, 2006
Italy: new SMS service for fresh produce consumer
The Italian Department of Agriculture, in collaboration with consumer associations, has launched a new and free SMS service called SMS Consumatori, for fresh produce pricing information, reports FreshPlaza. "For the first time in Europe, the consumer can know the average prices of 45 veg and fruit varieties via SMS.
... The prices are recorded in 1700 commercial centers – from shops to supermarkets – and if the consumer observes a price which is too high in comparison with the official one, he can denounce it by means of the new web site www.smsconsumatori.it."
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