February 5, 2006
Text Messaging to become recruiting tool for US army
According to an article in the NY Times, the army has plans to attract teenagers to enlist with video games, Web sites and helicopter simulators as well as appeals via text messaging, possibly with a new Army slogan.
"Fort Knox is the hub of these efforts. In the brick buildings that have been the recruiting command's headquarters since the mid-1990's, hundreds of soldiers and civilians try to figure out ways to inspire people to volunteer."
And interesting, an article in Newsday describes how employers are lining up communication techniques such as text messaging, blogging and podcasting to getting recruiters' attention.
... Both the improving economy, which brings with it entry-level hiring needs, and the changing generational landscape are forces that led 75 to 100 recruiters to participate last month in a Web seminar on employee recruiting efforts and blogs. It was conducted by Gretchen Ledgard, blogger and marketing manager for Microsoft.
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