Wireless Providers Tap Niche Markets

Cellphone service is now becoming available to immigrants and other consumers previously shunned by telecom providers, as a result of niche packages offered by air-time resellers, reports the WSJ.

... "Experts estimate that about a half dozen resellers have sprung up to serve this need. They specialize in dealing with immigrants who don't speak English well. Their work force also is trained in selling to customers who lack identification and credit records, and want to place many calls to their home countries at a low cost."

emily | 7:45 AM | News, Buzz |
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