Crackdown on food marketing call

Governments must do more to protect children from food marketing in the fight against obesity, an expert says, reports the BBC. Text messaging campaigns for fast foods are partially to blame.

".. Children are increasingly exposed to not just ads, but also sophisticated marketing techniques such as text messaging. ... A report, published by the consumers' association, Which?, said "underhand marketing tricks" were being used to target children.

The study cited examples of internet promotions, toys and computer games and "misleading" health claims being used. "

emily | 10:38 AM | SMS and Government |
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