Australia releases scratch and sniff Valentine stamp

Australia Post has released a scratch and sniff stamp featuring a rose for Valentine's Day cards and letters, reports the New Zealand Herald. "The stamp bears the image of a classic red rose in full bloom, and when scratched it gives off a sweet rose scent".

"Australia Post spokesman Noel Leah said he hoped the initiative would encourage lovebirds to shy away from sending a less romantic email or SMS on February 14 this year.

"Sending an SMS or email doesn't have the same impact as a card you choose personally and accompany with a hand-written message of love," he said in a statement.

emily | 9:19 AM | News, Buzz |
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