London Undergound get Bluetooth-enabled posters

Ad sales firm Viacom Outdoor is unveiling a permanent network of Bluetooth-enabled poster sites on the London Undergound, with Channel 4 signed up as the first advertiser. [via Netimperative]

"The new ads let tube users download content on to their mobiles using Bluetooth devices housed in interactive poster sites across the Tube network."

emily | 6:22 PM | SMS Marketing & Advertising |
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