"Get a Life! " Self Help Text Messages

Hodder Education has used motivational text messages to launch its series of self-help books, reports Brand Republic.

"The target audience of women aged between 20 and 50 years can sign up to receive bundles of 10 encouraging text messages when they buy the 'Get a Life!' series of books written by lifestyle gurus.

... The advice from 'Bone Idle to Body Idol' written by Cornel Chin, reads: "Want a gleaming, shiny car? Go do some wax on and wax off. Ur arms & shoulders will look & feel great & so will ur car."

emily | 6:26 PM | SMS Marketing & Advertising |
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