UK. Picture messaging still too expensive

The relatively high prices charged by network operators for MMS messages is holding back market growth, according to new research from analyst firm Informa Telecoms & Media, reports UK Computing.

"Operators are currently charging four times as much to send an MMS compared to a text message.

"Pricing is fundamental to the success of MMS. Subscribers are still unwilling to pay the comparatively higher tariffs for MMS and, until the price ratio with SMS narrows, traffic volumes will remain low," said Kester Mann, senior research analyst at Informa Telecoms & Media.

Although MMS traffic quadrupled in 2005, only three operators recorded more than 100 million MMS messages sent. This compares to 30 billion text messages in the UK alone last year.

emily | 5:53 PM | Multimedia Messaging (MMS) |
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