Google prepares for move into global mobile content market

According to Netimperative, Internet giant Google is preparing to muscle in on the lucrative global mobile content market with a dedicated premium wireless content play.

"The company is preparing an assault on the market as the next stage of its ambitious plans to drive revenues from content and advertising.

Google's move could have a massive impact on the UK's mobile content market, which Mintel already estimates is worth £740m. It would also give it a foothold in a global mobile entertainment sector worth an estimated $31.7bn (£18bn) by 2009.

Google wouldn't comment on the new strategy but it's currently searching for a wireless content strategic partner development manager, to be based in the UK, to lead the move."

emily | 2:16 PM | News, Buzz |
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