British Airways to phase in SMS marketing

British Airways is looking to use SMS for marketing and customer services in the future, reports Digital Bulletin.

"In the short term, BA's passenger disruption notifications, cargo logistics and staff communication will adopt the SMS technology. However, BA has big plans for the medium, which will act as an instantaneous way to keep its customers updated about services and flights".

emily | 1:54 PM | SMS Marketing & Advertising |
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