December 16, 2005
ESPN Signs Exclusive Ad Deals for Mobile ESPN
The Walt Disney Co' ESPN said on Thursday that it has reached advertising agreements with six major corporations for its soon-to-be launched Mobile ESPN wireless phone service for sports fans. The NY Times reports.
"The cable sports network has signed year-long agreements with Cisco, Molson Coors Brewing,General Motors, Hilton Hotels, Nike and Visa. The sponsorships start February 5, the day Mobile ESPN becomes nationally available.
Each corporate logo will appear on the phones on animated billboards, banner ads and on scoreboard and columnist pages as well as the trivia-and-polls page SportsNation.
An ESPN spokeswoman said the companies were also exploring sponsored features, such as a sports question-and-answer page called "Answer Guy'' as part of the agreements."
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