December 8, 2005

Nokia opens flagship Moscow store

11328-nokia-1.jpg Nokia inaugurated a flagship store in Moscow on Thursday and said it would open another 17 similar stores in the coming 24 months, reports Reuters.

Nokia said the new outlets, the company's first (?), were part of its revised retail strategy.

The Nokia Flagship Stores will be opened in high-profile locations in major shopping destinations in the next couple of years," the Finnish firm said in a statement, without giving details of where the stores would be.

The firm said partnerships with retailers and telecom operators would continue to be the main sales channel under its new strategy, while the flagship stores would function as a source of customer feedback. The flagship stores will be wholly owned and run by Nokia."

Not a first in my books as In June, Nokia Opened it's first concept store in New Delhi which followed the three Nokia branded Concept Stores opened across the Middle East.

"The retail outlet in New Delhi has an 'Experience Zone' and a 'Nokia Lounge', which are designed to provide customers with a complete mobility experience. The store measures approximately 2,200 square feet and follows the international format for Nokia Concept Stores, to facilitate an interactive and informative shopping experience."

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