December 8, 2005
Boost Mobile and The Retail Mafia Introduce Limited Edition Motorola i835 Cell Phone
Boost Mobile a lifestyle-based telecommunications brand that develops and distributes wireless communications products for the youth market, today introduced a collection of limited edition phones designed by The Retail Mafia, a tightly knit collective of the world's most highly regarded and sought after New York-based streetwear brands.
The collaboration marks the legendary New York streetwear brand collective's entry into the wireless phone market.
Packaged in a gunmetal "mafia-style" briefcase, the custom designed Motorola i835 cell phone features six exclusive designs by each of The Retail Mafia brands. In addition, each handset comes with a limited edition Retail Mafia T-shirt, external texting keyboard accessory, desktop charger, black earpiece, Retail Mafia screen cloth to maintain the handset's unique finish and a premium service warranty with a dedicated Motorola service number for Retail Mafia customers.
These custom Motorola i835 handsets from Boost Mobile feature six exclusive designs by each of The Retail Mafia. Each brand-specific handset produced includes specially designed wallpapers and ringtones that represent The Retail Mafia collection. [ Press Release]
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