December 8, 2005
Coca-Cola believes mobile ads have potential to upstage TV
Coca-Cola UK has publicly stated for the first time that it views mobile as being a potentially more powerful medium than TV, reports NMA.
"The brand believes the growing importance of mobile as an advertising medium means it should be spending 50% of its marketing budget on mobile within decades.
"Mobile marketing could be phenomenally important, when you look at the penetration of handsets and the passion the audience has for mobile," said Coca-Cola marketing manager James Eadie. "As a way of connection, it ought to be phenomenally powerful and more important than TV. So we should be spending 50% of our marketing budget within decades."
The backing is one of the most significant statements of support for mobile marketing since Andrew Robertson, the CEO of the world's third biggest ad agency BBDO, stated in April that mobile would replace TV as the most important medium for advertisers."
Update Rusell Buckley pointed out that Mobile Marketing Magazine has a different take on the same speech. Check it out on MobHappy .
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