New Cingular Service Puts Scrolling News Onto Phone

Moco News has picked up this really interesting announcement, where news/weather/sports will scroll by on the bottom of (Motorola) cell phone screens.

I think this time, push technology could really work. Unlike when you are at your computer and where information is so easily available, by simply clicking away in your browser, today, to access anything on our cell phone implies following a series of steps. I think this could really work. And perfect for idle time. It's always on information.

Cingular Wireless and Motorola Thursday are expected to unveil an always-on data service that will send scrolling text and images to the bottom of cell phone screens, reports Investors.com via Moco News.

The feature will work with Motorola's new v557 phone.

"The Live Ticker feature is seen as the latest incarnation of push technology, which was developed by PointCast in the 1990s for desktop computers. Though PointCast's technology fell out of favor, the idea could work well on cell phones, analysts say.

...The Live Ticker service could lure more customers online by giving them a taste of what's available on the Web. If they want to find out more about a Live Ticker headline, they'll have to open their Web browser to read the whole story — for a fee.

Live Ticker will initially offer about 10 content channels for subscribers. CNN, ESPN, E Online, the Weather Channel and Univision are providing the content."

emily | 9:42 AM | Technology |
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