November 16, 2005
Cell Phones Emerge as New Advertising Medium
Select firms are now trying to reach customers via a new medium: cell phones, reports TechNews World. "Companies are using text messages to notify customers of special deals and banner ads to sponsor items, such as ring tone downloads," noted Julie Ask, research director at Jupiter Research.
...Increasingly, cell phones are becoming more data oriented and PC-like, reports. " Consequently, there is now space that advertiser can use for marketing. "Cell phone screen size is certainly not optimal but it does provide companies with room to advertise their wares," said David Chamberlain, senior analyst at market research firm In-Stat.
... Because little is known about the impact of cell phone advertising, vendors are moving cautiously. To date, the market is sending a mixed message.
At least initially, only a few consumers are embracing the idea of cell phone advertising: an In-Stat survey found that four out of every five users opposed the idea. The group supporting cell phone advertising seemed open to letting advertisers subsidize the cost of premium services, such as directory assistance, ringtones and messaging."
Image from ciadvertising.
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