November 14, 2005
Sony Ericsson's simple phones
Sony Ericsson has launched three new simple cell phones for the stupid people, or putting it another way, for those who like to keep it simple - but who don't know what they're missing.
According to the The Register, "Sony Ericsson chose this morning to launch a trio of new phones aimed at basic consumers. The new handsets are the company's answer to the Vodafone Simply phone which the network launched in collaboration with Sagem earlier in the year. Largely bereft of features – there’s no camera, MP3 player or email – they are designed so that even the most tech-unsavvy users can find their way around them.
... Sony Ericsson's big idea, for two of the phones, the J220 and J230, is to include an option that allows the user to customise the interface to make it even simpler to use. They can either opt for the traditional multi icon interface or go for a single icon menu. This enables them to access their core features - and on these phones there aren't a great deal to chose from anyhow – with one click."
The Permanent Link to this page is: http://www.textually.org/textually/archives/2005/11/010606.htm
| Tweet |
