November 7, 2005
Int'l cartoon producers vie for Chinese cell phone market
International cartoon producers are making their way to China's cell phone cartoon and animation market to gain a foothold in the world's largest cell phone market, according to Xinhuanet.
"International Television for Asia (ITA) has signed an agreement with the Beijing China Cartoon Media Group to deliver cartoons, games, screen savers and other content to China Mobile earlier this year.
Some well-known American cartoon classics like Superman, Betty Boop, Casper the Friendly Ghost and Felix the Cat will be introduced to China's cell phone screens, Sander K. Johnson, president of ITA, said."
"There is a huge audience for games and animated messaging. We see it as the next great wave of entertainment driven demand in China," Johnson said.
China Mobile will launch a cell phone cartoon contest next month to motivate the country's fledging cartoon industry.
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