November 7, 2005
Aloisson -- the ultimate (million dollar) cell phone
Combining both the luxury of the Vertu and the state-of-the-art technology of modern mobiles is a tiny European operation run by Austrian marketing manager-turned master craftsman, Peter Aloisson. CNN reports.
"Rather than create his own handset, Aloisson has for the past few years been taking existing phones and customizing them with jewels and precious metals into Midas-touched replicas of their former selves.
"I knew that mobile phones would become part of daily life, and as with all things that are part of daily life, such as watches or tie pins, there should be luxury versions of them," he told CNN.
Aloisson currently produces about three phones per year, depending on orders from his celebrity and wealthy clients, mostly retailing for in excess of U.S.$30,000.
The Vienna-based craftsman says he is now working on a cell phone that could claim the "ultimate" crown for good -- a special order for a German manufacturer that will cost in excess of U.S.$1 million.
"It will feature solid gold parts with an exterior covered with 2,590 natural blue diamonds, some of the rarest jewels on Earth," he said.
Although the phone is being constructed for marketing purposes, it will eventually be sold off, no doubt creating the world's ultimate phone bill. "
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