Fund raising by SMS for Breakthrough Breast Cancer

A new SMS campaign launches to raise money for Breakthrough Breast Cancer. [via Netimperative]

"Carmaker Nissan has organised a 13 city nationwide fleet of pink Micra C+Cs to raise money and awareness of Breakthrough Breast Cancer’s new breast awareness campaign - ‘Show your breasts some TLC: Touch Look Check’.

Passers by are invited to enter into the “text to win” competition, each text raising 90p for the charity.

Texters will be entered into a draw to win the first Micra C+C off the production line, which is a pink special edition. "

emily | 4:15 PM | SMS and Charities |
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