Topshop debuts SMS style guide through Skywire

Topshop is tapping into the youth market's obsession with text and picture messaging with the launch of a mobile phone style advice service, reports DigitalBulletin.

"The mobile service, which is an extension of Topshop's existing in-store style advice service, has been developed by luxury and lifestyle interactive marketing specialist Skywire.

The mobile technology enables Topshop customers to interact with the retailer's style advisers. Using their mobile phones, the fashion conscious can book appointments with advisers, receive advice, reserve items and receive picture messages of recommended clothing."

emily | 4:55 PM | SMS and Business |
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