October 31, 2005
Topshop debuts SMS style guide through Skywire
"The mobile service, which is an extension of Topshop's existing in-store style advice service, has been developed by luxury and lifestyle interactive marketing specialist Skywire.
The mobile technology enables Topshop customers to interact with the retailer's style advisers. Using their mobile phones, the fashion conscious can book appointments with advisers, receive advice, reserve items and receive picture messages of recommended clothing."
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