October 28, 2005
Vogue goes mobile
According to Moco News and Netimperative,, Mobile network O2 has formed a partnership with publisher Condé Nasht to bring British Vogue to UK mobile users as part of its “Style” channel, a new lifestyle channel on O2’s Active portal which is targeted at women.
“The service offers updated news on catwalk looks and fashion trends while offering backstage pictures and show videos…Mobile Vogue also offers tips on what to buy and downloadable Vogue covers and images as wallpapers.”
Abigail Chisman, editor-in-chief of Condé Nast Interactive, said: “What’s really exciting is that with 600 of the best bags, shoes, clothes and bars on your phone, you can walk down the high street already knowing what you want to buy – and all the stockists and phone numbers you’ll ever need are already in your hand.”
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