Kameleon Mobile Technologies Launches MobiPoint Technology

According to Slashphone, Viacom Outdoor will be the first major U.S. vendor to offer Kameleon's MobiPoint technology in a series of trial projects scheduled to begin in November.

"With just one click the Bluetooth-enabled mobile user can elect to get enhanced product information when and where he's near the point of sale, offering advertisers and brands a unique, patented new way to reach consumers, and add incentive to purchase.

A non-offensive "pull technology", MobiPoints are activated by the mobile user. Information is not "pushed" on to the user's phone."

emily | 11:33 AM | SMS Marketing & Advertising |
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