USA Today gets SMS savvy

USA Today, the nation's largest newspaper, has recently added a couple of SMS enabled features to its paper based product, reports Mobile Tracker.

"The first is a poll feature that's part of a partnership with Dwango Wireless and has been advertised with large ads every day.

The second feature is an early stage partnership with a company called 4Info. 4Info is all about mobile search and can send results through SMS. Just send a request to the short code 44636 and in a few seconds you'll get data back. In USA Today, both the sports and weather pages feature a little box instructing readers to get more information via SMS. The box doesn't mention 4Info by name, but does give the short code."

emily | 10:37 AM | SMS Services offered by the Press |
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