Yahoo! is testing cell phone search ads

Yahoo! Inc. is testing ways to show advertisements with Internet search results on mobile phones in Japan and Britain, according to Bloomberg.

"Yahoo! is adding text ads that appear when people use its search engine from their handsets in Japan, and the company is auctioning off spots on its mobile travel Web site in Britain, Senior Vice President Doug Garland said.

The trials mark Yahoo!'s first experiments with search advertising on phones and may provide an avenue to sell more ads to companies seeking to reach younger consumers.

The company is competing with Google Inc. and Microsoft Corp.'s MSN for products that let cell phone users find restaurant locations, movie show times and stock quotes."

emily | 12:09 PM | SMS Marketing & Advertising |
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