September 30, 2005
Cell Phone Ads Are On the Way
Red Herring has an article today on mobile marketing's potential in the US.
"In Western Europe and Asia, brands already regularly use wireless as a promotional tool. Some 84 percent of European wireless users are open to the prospect of receiving text-message ads on their cell phones, said London-based research firm Empower Interactive. The mobile marketing industry took in $300 million in South Korea and Japan last year.
But only 20 percent of U.S. mobile phone users received an ad text message on their cell phones last year, and the vast majority of that group found the messages annoying or deleted them, according to research firm Yankee Group.
... "In the U.S., mobile marketing's day may come. As advertising dollars shift away from traditional media like newspapers and television, brands are investing in advertising on cell phones and the Internet.
Another advantage of delivering ads over cell phones over TV or print? The cell phone also creates an opportunity for interactivity, as opposed to a television or print ad campaign."
Related: - Yahoo! is testing cell phone search ads.
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