Local Search on Mobiles Not That Popular - report

In the newly released report entitled "Mobile Search: Searching for an Audience," JupiterResearch finds that although 81% of online users carry out online searches, few mobile subscribers have used their cell phone for search. [via Cellular News]

"Although the major search engines such as Google, Yahoo! and MSN have developed mobile search offerings (e.g., SMS, WAP sites), they are not yet monetizing the experience as they do with PCs online."

..."As such, content and information providers must be patient, invest pragmatically and continue to offer free trials while educating consumers and marketers alike about these services".

emily | 8:21 AM | Ask Experts / Mobile Searches |
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