Mobile market shifts its focus

Phone manufacturers are increasingly turning their attention to the developing world, reports the BBC .

"As the developed world reaches mobile saturation levels, easy-to-use, cheap handsets will be crucial for vendors, according to a new report from research firm Informa Telecoms and Media.

Services specifically tailored for this market will be essential.

It could see an increase in cheaper, data-based voice services and a rise in voice-based messaging services. The latter will be particularly popular in areas of low literacy, the report finds.

... Voice-over IP would be an attractive option for consumers in both the developing and developed world as it means cheaper calls."

emily | 5:31 PM | Mobile phone projects - Third World |
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