September 28, 2005

Nokia's Chris Heathcote at the Pro-Am Panel at the Helsinki Design Week

Chris Heathcote from Nokia's Corporate Strategy describes how mobile phone users around the world are personalizing the look and the function of their phones, and how device manufacturers react by introducing mass-customizable products.

According to Chris, the internet changed personalization by allowing people to share images and sell their craftwork online. Now, new technologies of personal fabrication are taking crafting to the next level. "There has been a fashion for mass consumption over the last 30 years, and we're finally breaking out of that," he sums. See video

[via Hobby Princess]

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