Meg Cabot"s ‘All American Girl:Ready or Not' novel launches hypertag campaign

Mobile marketing technology company Hypertag has announced a deal with Pan Macmillan's children books, to promote the launch of ‘All American Girl:Ready or Not', the new title from best-selling teen-lit author, Meg Cabot.

Under the deal, battery powered Hypertags will be mounted in the front windows of Waterstone's stores across the country.

The campaign will operate a competition mechanic, with consumers being offered the chance to win vouchers, free copies of the Meg Cabot title and mobile phone screen savers. The campaign follows another successful Hypertag implementation to promote the launch of Cabot's earlier title, Teen Idol, in January 2005. The campaign will run for two weeks from 8th September 2005. [via mail Press Release]

Related:

-- Hypertag drives teens to website

-- Book samples to your mobile phone

-- Childrens' book publisher reaches readers via mobile

-- Links to articles related to Hypertag

emily | 2:58 PM | SMS Marketing & Advertising |
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