September 23, 2005
Nokia links up with Clotheshow Live to promote Fashion phone range
Nokia has announced it is to sponsor this year's Clotheshow Live 2005 as part of activity to promote its Fashion Collection range, reports Brand Republic.
"The deal includes backing the event's Nokia Fashion Theatre, a Nokia store on site and free mobile phone picture printing.
Nokia will also be providing a "boyfriend play-pen", offering a place for fed-up partners to listen to Nokia music phones and play mobile games.
Sason Paris, Nokia Mobile Phones senior marketing manager, said: "Nokia has pioneered the phone as a fashion accessory. We know that many of our customers now buy a phone based on what it looks like as well as what it does, so this partnership with such a popular and well established fashion event is a natural fit for us this season."
Clotheshow Live takes place at Birmingham NEC from December 2-7.
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