London Mayor launches text service to reduce sexual attacks in illegal minicabs

The Mayor of London has launched the UK's first text service to enable safer minicab travel as part of the ongoing campaign against sexual assaults and rapes on women by illegal minicab drivers, reports eGov Monitor.

"The innovative text service allows people to receive localised licensed cab numbers direct to their mobile phones by texting ‘HOME' to 60835. The service forms part of ‘Know what you're getting into', a campaign which warns women of the dangers of using illegal minicabs and offers safer travel information. The new campaign includes posters, radio and cinema adverts and a link-up with Heart106.2.

Unlicensed cabs provide a cover for some of the most serious crime in London: in the year leading up to October 2002. Women were sexually assaulted by illegal cab drivers - 54 of these women were raped".

emily | 12:37 PM | SMS used by the Police |
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