September 16, 2005
High street stores start accepting mobile vouchers
Mobile marketing company I-movo has developed a new mobile commerce system that allows vouchers sent to consumers by SMS to be redeemed at retail outlets over the payment counter. Netimperative reports.
"The firm said the system will use payment terminals already available in most high street stores, such as stand-alone point of sale terminals and retail EPOS systems.
According to Tymm, previous attempts to offer secure mobile marketing have been slow to be adopted as they have not been able to operate with existing equipment at point-of-sale and have required high levels of capital investment.
How does it work?
I-movo's platform issues a mobile ‘voucher', containing an individual identification number, which is delivered to a consumer's mobile phone using SMS. Each number is checked at point-of-sale using the retailers' existing EPOS or payment terminal devices."
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