Survey Finds Tepid Interest In Ads Delivered To Phones

Only 20% of consumers surveyed by market research firm In-Stat said they'd find advertising acceptable, although it could find a niche if used to subsidize premium services such as directory assistance, reports Information Week.

"The survey found that only 20 percent of mobile phone subscribers would find some form of advertising acceptable. About half of that group said it would be acceptable for advertisers to subsidize services such as directory assistance, according to In-Stat."

emily | 9:44 AM | SMS Marketing & Advertising |
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