a - s - a - p : The Associated Press launches younger audience service

Experts say the biggest problem in the newspaper industry is capturing readers between 18 and 34 years old, and now The Associated Press is looking to tackle that problem head on, reports The New York Times, via Agenda Inc..

"On Monday, the 157-year-old wire service is to start its "younger audience service," offering articles and "experiences" in multimedia formats, with audio, video, blogs and wireless text aimed at reaching readers between 18 and 34 years old. The service, one of the most ambitious projects undertaken by The A.P., is called asap, pronounced letter by letter, meant to evoke the wire service's legendary speed.

More than 100 newspapers have signed up for asap and will decide on their own how to make it available to their readers.

emily | 8:58 AM | SMS Services offered by the Press |
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