‘Cheater Meter'

TMB Belgium, an MTV channel, have created a new format sure to generate high amounts of SMS traffic. Called ‘Cheater Meter', the station will encourage viewers to send in details on their partner by text message. After analyzing the information, "cheat score" results will scroll by live on their television set.

According to the Press Release, ‘Cheater Meter' calculates the percentage chance of people to cheat on their partner. An SMS message from participants containing a name and his or her residence as input creates the cheat percentage and some additional information about the ‘cheater'. The message is shown live on TV and sent to participant's mobile phone as well.

[via Smart Mobs]

emily | 12:14 PM | SMS, Television and Radio |
The Permanent Link to this page is: http://www.textually.org/textually/archives/2005/09/009892.htm