Ford is using I.M, e-mail and SMS to reach out to young Americans

Ford Motor Co. is gearing up for an all-out assault on the midsize U.S. car market with a stylish, Mexican-built sedan dubbed the Fusion that will compete against best-selling Japanese makes, reports Reuters.

To drum up street buzz ahead of the car's debut this fall and grab the attention of young buyers, Ford is turning to the Internet and cell phones rather than traditional media advertising.

Ford is also using music, holding free "flash" concerts featuring emerging hip-hop and rock artists. Consumers who have signed up on Ford's Web site are notified about the location of the concerts through text messaging a few days beforehand.

Related article on "flash concerts": - Punk at a Moment's Notice

emily | 12:15 PM | SMS Marketing & Advertising |
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