Walkers gives away iPods in new mobile promo

In what is likely to be a very successful campaign, Walkers crisps has launched a new SMS and email promotion to give away an iPod mini every five minutes, throughout September. [via Netimperative]

"To enter, uses need to buy a packet of Walkers crisps and text or email their unique 10 digit code found on the back of pack to be entered into the next five-minute draw to win an iPod mini.

Walkers is backing the promotion with a new microsite, winwithwalkers which contains hints and tips on the busiest and quietest entry times."

emily | 4:22 PM | SMS Marketing & Advertising |
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