Fund-raising Illuminations

The idea is to tap into the lucrative craze for text messaging as a new way of bringing in the money needed to finance a £2.4m seafront display.

The eye-catching Laser tableau on the cliffs at North Shore has been given a £35,000 upgrade which will allow stunning new colour lighting effects, reports Blackpool Today.

But bosses are also hoping to capitalise on the ever-growing number of mobile phones by allowing visitors to see their names or slogans in lights via an interactive text messaging system.

In this way, every text sent to the tableau would actually be contributing to the Illuminations fund directly through a secured computerised billing system".

emily | 1:32 PM | SMS Fund Raising and Charities |
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