August 28, 2005
Uphill struggle for mobile gaming
The vast majority of people in the UK now own a mobile phone. Whether it is for use in an emergency, chatting to your friends or keeping in touch with the office, few can deny the benefits, reports the BBC.
"But whilst voice and text services are the main uses for the handsets, comparatively few people are downloading and playing games with them.
... Games as a genre are advertised as a benefit of various mobile services but nobody seems willing to spend money on high profile campaigns to raise awareness of specific titles. The result of the lack of mainstream advertising.
"According to a report from a Scottish games company, only 5% of consumers have ever downloaded a mobile phone game and more than a third of total users were unsure whether they could do that or not."
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