August 26, 2005
Horror film viral sends victims phone message
Interactive marketing consultancy New Media Maze has launched a new viral marketing campaign to promote the release of The Ring Two on DVD, reports Netimperative.
"Commissioned by DreamWorks Home Entertainment, the viral campaign is being billed as the ‘scariest viral ever' to hit the internet and mimics an actual scene from the movie.
Visitors to the DVD launch site www.7daysleft.com are invited to scare their friends by entering their email address and mobile telephone number.
The site then sends an email to the visitors friend, inviting them to click on a link, and watch the video.
As they're watching it, their mobile phone rings, and a voice whispers “Seven days” down the phone. The viewer is then given the option to send the viral to five of their friends.
“We've already launched the viral in Australia, where the it has really taken off – there's already been over ten thousand interactions with the viral, from a very small seeding base,” Smith added.
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