Student TV network tests Bluetooth marketing

SUBtv, the new media channel which broadcasts into 90 universities around the UK, is conducting a number of bluetooth marketing trials across its network, according to Netimperative.

"SUBTV conducted trials in the University of London Union and the London School of Economics.

The firm said that more than 25% of students have opted in to accept commercial messages on their bluetooth-enabled mobiles, after seeing a promotion of the offer on the SUBtv screens.

Peter Miles, SUBtv chief executive said: “Students are the most media-savvy group of people in the country and they are aware that bluetooth can be a spammer's paradise with the ability to send and receive large files at no charge.”

emily | 9:47 AM | SMS Marketing & Advertising |
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