August 23, 2005
THINK! "Switch off before you drive off'" commercial
The UK government is starting a new advertising campaign in movie theaters to remind car drivers that it is illegal to take the wheel while holding a mobile phone and to encourage them to get into the habit of switching off their mobiles before driving.
The 10 second commerical will be shown in movie houses: September 12-19 September, November 14-21 November, January 30 05 February 2006 and March 06-12 2006.
Click here to view the Switch-Off campaign
The ad shows a mobile phone with the consequences of driver distraction appearing on the phone and concludes with the simple message 'Switch off before you drive off'.
The THINK! campaign want to encourage the audience to repeat this behaviour in their vehicles, and explaining that by leaving their phone on they could be tempted to answer it which could be dangerous or even fatal.
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