Text messages driving activism at concerts

Oxfam International will give Coldplay fans a chance to use text messaging to sign a petition advocating changes in trade laws, reports PCWorld.

"Prior to the concert, Oxfam will show a video featuring Chris Martin, Coldplay's lead singer and an Oxfam spokesman, and the international anti-poverty organisation will encourage concert-goers to sign onto Oxfam's Big Noise petition by immediately texting their e-mail addresses to "TRADE" (87233) on their cell phones.

The addresses will be captured and cataloged, and Oxfam will be able to send reply e-mail messages to those who participated in the text messaging, so they can get further involved with Oxfam's Make Trade Fair campaign."

The campaign aims to create fair trade laws to help poor countries grow their economies.

Oxfam hopes to have 10 million signatures on the Big Noise petition when the group delivers it to the World Trade Organisation leaders at its meeting in Hong Kong in December."

emily | 10:40 AM | SMS and Politics |
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