Childrens' book publisher reaches readers via mobile

Mobile marketing applications have been extended to childrens' book promotion, in a US deal between HarperCollins Children's Books and Flytxtm, reports Revolutionmagazine.

HarperCollins has set up the Meg Cabot Mobile Club to create an interactive relationship with young fans of the author of the same name.

The club will offer fans and new readers sweepstakes, text-based trivia campaigns, screensavers and voice ringtones from the author. It is available on all major US mobile networks and fans can join by texting their date of birth and postcode to MEG11 (63411)."

emily | 9:58 AM | SMS and Litterature |
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