August 7, 2005

One Text Message Tells Everyone You're 'OK'

logobasic.gif Following the London bombings, Refresh Media, an online Marketing company is launching on Monday a solution that will allow British mobile users to let all their contacts know they are safe by sending an "OK" text message to short code 60999, after previously registering their contact names online.

Texts cost just 25p (45 cents) to use the service, and all profits go to Cancer Research, Friends of the Earth & NCH with the aim of raising 100,000 ($178,000). [via The Raw Feed]

This service rang a bell, and on searching textually's archives, I came across this post by Bruce Krulwich for IDG News Service:

"All Israelis live in constant worry that a terrorist bomb or shooting may have occurred and are all are hooked on the hourly radio news broacasts. This same worry is blazing a trail for a new range of services that send breaking news by SMS. Some offered by local newspapers, others, by new companies offering different levels of subscription (for just headlines or more detailed information).

Future services could arise such as one that would send an automated "I'm OK" confirmation for people near terror events, easing the 15 minutes of panic Israelis feel after each bomb, as they attempt to reach all their relatives and friends by cellphone."

emily | 9:39 AM | New SMS Services | Add this this entry to your bookmarks. Digg This Technorati search results for this Entry
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