July 29, 2005
Cellphone Marketing to Children Attacked
Some 30 health, education and privacy advocates, led by the Ralph Nader group Commercial Alert, are demanding Congress regulate mobile phones marketed to children, reports Adage.
"A letter to members of the Senate and House Commerce Committees said the telecommunications industry is targeting young children as its next growth market, a move called "one of the worst ideas to appear in the American economy in a long time."
The letter, written and organized by Commercial Alert, a consumer advocacy group that monitors advertising, cautioned federal lawmakers that once cell phones "are in classrooms, playrooms, and in children's bedrooms, it will be too late." Even though cell phones for children are marketed as a tool for children to contact parents in an emergency, in reality the phones allow advertisers of all kinds to better market to children, the letter said".
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