July 27, 2005

Text message prompts for PediaMed acne treatment

taz8 2.jpg A new SMS service aims to remind forgetful teenagers to take their acne medecine. [via Cosmetics Design]

"PediaMed has launched what it calls a Mobile Compliance Program – 8TDAZE, for its Tazorac acne treatment, aimed at motivating teenagers to use the product regularly to ensure best results using a proven method of communication.

The launch of the campaign coincides with the publication of a global survey from the Wireless World Forum (W2F) that concludes SMS text messages are still the most effective means of communication for this age group."